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The Velocity Marketing Podcast

The Velocity Marketing Podcast is a weekly show by Mike McGrail. It looks at the world of digital marketing, social media and beyond. Each episode covers key stories and news from social media and digital marketing, recommends cool digital tools , excellent content to learn from and much more. It's a rapid-fire show lasting no more than 25 minutes - perfect for your commute! If you like it, please do leave a review and tell your friends!
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The Velocity Marketing Podcast
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Mar 31, 2017

After a long hiatus, the Velocity Marketing Podcast is back! Find out why there was a pause, what Mike's been up to and hear him talk about the problems with startup marketing, what clients want and more!

May 23, 2016

In this episode, I interview Talia Wolf, a CRO (Conversion Rate Optimisation) specialist and founder of Conversioner and Banana Splash. The interview is a must listen for anyone who's looking to make the most of their web/app traffic and push visitors to taking the actions you want them to! Regardless of your experience level, you'll learn something from Talia. We cover the psychology of marketing, how colour can effect decisions, what and why to A/B test, why you probably don't need a mobile app and much more.

Apr 29, 2016

In this episode, I interview Gala Gill, a Marketing Consultant based in Poland. I first discovered Gala via Snapchat and was immediately taken by her use of it to deliver digital marketing news and advice. Gala uses Snapchat like a pro, and I wanted to draw that knowledge from her and deliver it to you. Listen up for advice on being a Snapchat user people want to watch, Snapchat marketing and much more!

Apr 15, 2016

In this episode, I interview Morgan Brown, COO at Inman, grower of startups, Snapchat legend and to top it all, a best-selling author! Hear us talk about the rise (and future) of Snapchat, how to use marketing to grow your business, the fall of Twitter, why data is no good without action and a load more! 

Show notes at bit.ly/velocitymorgan

Apr 1, 2016

An interview with digital marketing legend, Jay Baer! I talk to Jay about his latest book, Hug your Haters, staying at the forefront of digital marketing, failed social networks of the past and present and much more! 

Feb 5, 2016

I talk about how my marketing mind has flipped, the ability to sleep, answers a listener question re where to blog, sing Snapchat's praises and make an offer to proof your blog posts! 15 mins of rapid-fire listening!

Jan 21, 2016

In this episode I talk about my new career path at Administrate, mapping out your current marketing strategy Vs where it needs to be, Facebook custom audiences and the Gourmet Burger Kitchen Twitter storm. Oh, and Snapchat.

Dec 21, 2015

I chat to one of my favourite marketers, Dave Chaffey about the digital marketing world in 2015 and what we can expect in 2016. Packed with excellent advice and guidance on resources and tools! Show notes at bit.ly/davechaffey

Nov 26, 2015
Happy thanksgiving! 20 minutes of digital marketing and tech news, views and opinion! What happens when Slack went down? Why did Twitter cut tweet counts? Black Friday coming at you! Also, what happens when you slash your LinkedIn connections? 
 
Oct 30, 2015

In this week's episode I look at Twitter's earning call, talk about Slack's effect on email usage and Facebook using 2G web access. I answer a user question about buying Twitter followers and encourage you to be tracking your social activity with UTMs. It's a short, sharp show that delivers the latest news, views and advice across social media, digital marketing and beyond. Oh, and there's music from Iggy Pop, Cream, Queen and Dire Straits. Nice. All wrapped up in less than 25 mins!

Oct 23, 2015

The latest social media and digital marketing news (like, today's!) the big news from the Twitter Flight conference, looks at new B2B ads from Facebook and Yahoo's deal with Google. Also news from today including Facebook's new public search function and Zuck's new school. I also have a chat with Briony from Yelp Glasgow on her experience of Instagram ads to date and answer a listener question about marketing the same business in B2B and B2C. There's a heck of a lot more than that too! Oh and it all happens in less than 30 mins. Social media and marketing news, views and a little bit of music. See below for show notes!

Oct 15, 2015

This week's show covers the new news app from Facebook, 'Notify', I share why I'm probably about to disconnect from you on LinkedIn, emplore marketers to get on the social ad via email targeting bandwagon, answer a listener question about making the most of time on social media and a heck of a lot more! Oh and it all happens in less than 20 mins. Social media and marketing news, views and a little bit of music.

Oct 9, 2015

This week's show discusses the new 'reactions' feature from Facebook, Twitter's Moments and the slick new changes to Medium. I also look at the best way to plan social media content, answer a listener question re the return of Jack Dorsey to Twitter, look at at a cool story in tech this week and have a general blether about all things marketing.

Oct 2, 2015

This week's episode looks at Twitter's plans to scrap the 140 character limit (don't do it!), Fino takes us through Facebook's new profile pages, we take a deep-dive into Instagram advertising, answer a user's question re how to make Twitter better and Mike makes a plea for interaction. A 25 minute whirl around the world of digital marketing, social media and beyond!

Sep 30, 2015

In this interview special, Mike talks to the mighty Cyrus Shepard from Moz about all things SEO, marketing, hiking, Mars, whisky and much more! 30 mins of insight and chat! Shownotes - bit.ly/velocitycyrus

Sep 24, 2015

In this episode, Mike wraps up the latest social media and digital marketing news, observes two selfie-obsessed beach girls, answers a listener question re Taboola and Outbrain and much more! All packaged up in a 20 min show! BOOM!

Sep 3, 2015

In this episode, Mike looks at the continuing Peace Day beef between Burger Kind and McDonalds, an amazing Twitter campaign from Diet Coke, recommends some new socialmedia marketing tools, answers a listener question, and a whole lot more! All wrapped up in 20 minutes! 

Aug 28, 2015

This week's rapid rundown of digital marketing and tech news looks at Facebook's first ever billion active users in a day, the launch of 'M', Instagram's big photos and much more! Mike answers a listener question on social media marketing without content and tears a strip of the McDonald's CEO. 

Aug 14, 2015

Mike McGrail looks at some of the biggest storied of the week from the world of marketing, technology and business. Including Tinder Vs Vanity Fair, Alphabet, Periscope viewing figures and more.  Show notes - http://bit.ly/velocitypodcast14

Jul 31, 2015

In this interview special, I chat to Finbarr Taylor, founder of Shogun. Finbarr is a fellow Scot that after graduating decided to head to Silicon Valley to start his career. I quiz him about his impressive journey to date, the pros and cons of startup culture, life in 'the valley' and much more!

Jul 16, 2015

The latest digital marketing news and views including the Facebook Page buy button, Reddit CEO mouthing off, advice on social media content scheduling and much more.A rapid 20 minute show from Mike McGrail of Velocity Digital. Show notes at http://bit.ly/velocitypodcast13

Jul 10, 2015

The latest digital marketing news and views including the launch of Facebook See First, Meerkat cuddling up to Facebook, advice on making great social media ads and much more! A rapid 20 minute show from Mike McGrail of Velocity Digital. Show notes at http://bit.ly/velocitypodcast12

Jul 3, 2015

Mike McGrail chats about the Reddit revolt, Twitter's new persona targeting for advertising and brings more of the latest digital marketing news and views to your ears in a rapid20 minute format. Show notes - http://bit.ly/velocitypodcast11

Jun 25, 2015

Mike McGrail chats about the wider adoption and wider failure of Instagram advertising, Twitter dropping the DM character limit, gives advice on Twitter advertising and brings the latest digital marketing news to your ears in a rapid 20 minute format. Show noteshttp://bit.ly/velocitypodcast10

Jun 9, 2015

In this interview special, I speak to Chris Marr from The Content Marketing Academy about all things content marketing, social media, podcasting, growing an online community and much more.  A must listen for all marketers, business owners and beyond. Enjoy! Show notes - http://bit.ly/chrismarr 

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